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Consultation
The 2nd Belt and Road Chinese University & Overseas Partner Exchange Conference✨

Marketing

Yearly Fee: ¥19,298 ¥19,298
About This Program

The Master's in Marketing program at Inner Mongolia University (IMU), offered by the School of Economics and Management, provides students with a comprehensive understanding of modern marketing principles and strategies. The program emphasizes a blend of theoretical knowledge and practical application, preparing students to excel in various marketing roles in today's dynamic business environment. Core subjects include consumer behavior, market research, digital marketing, brand management, and advertising, alongside courses in economics and business administration.

With strong industry connections, the program offers students opportunities for internships, collaborations with businesses, and hands-on projects, ensuring they gain real-world experience. IMU also maintains partnerships with global universities, which enriches the learning experience through international perspectives on marketing trends. Graduates of the program are well-prepared for careers in advertising, brand management, digital marketing, and market research, both in China and globally, equipping them with the skills to succeed in competitive industries.

Course Info
  • 30-06-2025
  • ¥400
  • ¥18,000
  • ¥1,298
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Belt and Road Chinese University and Overseas Partner Exchange Conference